Motorrad Club UX Research & Digital Experience Redesign

This project focused on investigating the Motorrad Club members’ online and offline experience to understand their motivations, needs, and pain points. Through in-depth interviews, persona creation, and user journey mapping, the goal was to identify meaningful opportunities to improve the club’s digital ecosystem.
The final concept introduces an enhanced community-driven platform that allows members to access tailored information, share their passion, and engage with like-minded riders without the noise of overcrowded communication channels. Features such as a personal garage, member profiles, and a custom activity hub were designed to reduce friction, support niche interests, and strengthen the sense of belonging within the historical motorcycle community.